5 Wedding Venue Trends & Insights you need to know about
1. It’s all about the backdrop and scenery.
We asked couples to tell us the top must-haves for their venue and at the top of the list was a “scenic backdrop/locale.” In fact, not only was that the number one must-have, the percentage of couples that named that as a top must-have has gone up 4 points since 2011 from 44% to 48%.
2. They’re willing to spend more than ever for custom.
Couples spent on average $1,300 more on their venue in 2016 than they did in 2015. Add to that, the number of couples that said “willingness to work with their budget” was less of a priority for them — just 23% of couples cited that as a priority as opposed to 27% in 2011. Having “flexibility and options in customizing the space (decor, floor arrangement, etc)” is up 2 percentage points since 2011.
3. The bar matters (a lot).
The number of couples booking full-service premium open bars is up year over year. In fact, the number of couples with a bar at their wedding is up across the board. What’s not hot? Cash bars. Just 9% of couples cited a cash bar in 2016. That’s down from 10% the year before. (Cue the claps!) And signature cocktails have doubled since 2008. Couples want their bars to be totally stacked, and customized to a tee.
4. Also top of the venue must-have list? Use of indoor and outdoor spaces.
The percentage of couples looking for a venue that had both indoor and outdoor space